Corporate Social Responsibility
Corporate Social Responsibility (CSR) Is an important aspect of companies operating in a fast changing environment.
To get closer to the community that it seeks to operate, companies should not forget its social responsiblity to the people that it reaches out to.
Whether in the form of scholarships, donations or even sponsoring of events, companies stand to gain much from its CSR activities in the long term.
It is a simple but gentle way of creating brand awareness and making the company appear more friendly to its customer base.
Most of the community services were done during Ng’s tenure with private education institutions. Other community projects were done under the umbrella of Grace Assembly Petaling Jaya, Methodist Boys Secondary School (Kuala Lumpur) and the Lions Club of Kuala Lumpur Central.
1997: Centenary Celebration of Methodist Boys School Kuala Lumpur
Ng was heavily involved with the media publicity of the centenary celebration, which saw a lot of media coverage for the event. He was also a key person in the production of the Centenary Celebration Yearbook.
From Legend to Legend: Conquering New Frontiers
This project was carried out as a community project between Monash University Malaysia and The Legend Hotel Kuala Lumpur and The Legend Resort Cherating. Four disabled persons were given the opportunity to go on the jetski at Cherating. The story appeared in Her World magazine.
`Have Wheels Will Travel’ in conjunction with International Day of the Disabled Persons 2002
An entourage of Harley Davidson bikers, Vintage Cars and a 40-seater bus sponsored by Selangor Omnibus, accompanied by two capable police outriders, the event saw some 20 disabled people going on a tour around Kuala Lumpur.
The project was organized in his capacity as Senior Marketing Manager of Monash University Malaysia. They visited among other places the KLCC Suria, Petronas Twin Towers Skybridge, Kuala Lumpur Bird Park, Istana Negara, and ended having dinner at Restoran Bunga Raya. The event was widely covered by the print media, and at least two Television stations sent their crews to cover the project.
Wheelchair Marathon 2003 with Ras Adiba Radzi
Wheelchair-bound Ras Adiba Radzi led a team of disabled people on a wheelchair marathon from Cheras to Bandar Utama on International Day of the Disabled Persons (Sunday, 3 December 2003).
This was a total of 26 km, via East-West Highway/Federal Highway/Jalan Bangsar/Jalan Maarof/New Klang Valley Expressway/Lebuhraya Bandar Utama.
The occasion was graced by the Minister for Women, Family and Social Development, Shahrizat Abdul Jalil and Youth & Sports Minister Dato' Seri Azalina Othman Said. It saw the participation of tertiary students, the traffic police, St. John's Ambulance, the Malaysia-Singapore Vintage Cars Association, the Harley Davidson bikers group, the "Hobbits" Association, Beautiful Gate and several other organisations.
Personal Grooming for the Disabled Community Through Ng’s network of contacts, a personal grooming workshop was carried out for the disabled people from Beautiful Gate in SS2 Petaling Jaya. It also included a shopping spree sponsored by Giant outlet in Kelana Jaya, an event which received good media exposure and brought smiles to the disabled people.
An old van was turned into a vehicle for marketing, branding and CSR purposes for an institution of higher learning. College students were recruited as the EduJays to visit schools. Very soon, the Eduvan became the hype in secondary schools.
This tree planting project has this as its basis:
When development comes to an area, trees are being chopped down
The drug addict, in very much the same fashion, is removed from society because of his addiction.
Once rehabilitated, it takes time for the former drug addict to be “accepted” by the society.
The act of planting the trees is therefore a symbol of reconciliation, between the former drug dependent addict, with the police, who once was their enemy and the rest of the community. Trees are re-planted back to society, a gesture that means a lot to the former drug dependent.
An event was organised to scout for the best recipes for a client in July 2010. With three weeks of hard work, the event was a success.
Nehemiah Designed Competition 2010
As part of its Corporate Social Responsility, Nehemiah Reinforced Soil Sdn Bhd organised the inaugural Nehemiah Designed Competition 2010 which turned out to be a success. This was the initiatve suggested by Yoong & Ng Consulting to help the company bridge the gap between the industry and the colleges.
Karamjit Singh performing stuntshows.
The event at CMC Centre in Cheras was also covered by TV3 and other newspapers.
Through the kind sponsorships by EON andAMOIL, we managed to raise RM3000 in cash for Rumah Sayangan, despite the heavy downpour an hour before the event started.
The fund was raised with the help of Malaysia-Singapore Vintage Cars Register.