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I am sharing this profile to explore how my experience and capabilities may contribute meaningfully to your organisation.

With over 40 years of diverse professional experience across industry, higher education, media, and communications, I bring a strong track record in strategic marketing, corporate communications, and stakeholder engagement. My core strengths include:
 

• Strategic networking across diverse stakeholder groups

• Media relations and publicity

• Writing and editorial work

• Corporate Social Responsibility (CSR) initiatives

• Problem-solving and troubleshooting

• Innovation-driven thinking

• Transformational marketing strategies

At this stage of my career, I am committed to remaining productive and continuing to create value through consultancy engagements, while also supporting my children’s tertiary education.

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Brief biodata
​Career-related:
Bachelor of Science (majoring in Chemistry) Monash
Diploma, Chartered Institute of Marketing 

Completed five out of six modules on Certified Financial Planning 

Theology:
Master's degree
Doctoral programme (currently pursuing)

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Career

Chemical industry

 

From Assistant Chemist and Chemist (Ink) to Factory Management (Assistant Production Manager - paint)  to Laboratory Manager / Technical Service Manager (Emulsion Polymers with Union Polymers, a subsidiary of Union Carbide) and Sales Manager (Water Treatment)

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Some noteworth achievements:
(a) turnaround Dovechem Industries (given a special trip to Indonesia and feted by the chairman's own son in an expensive restaurant in Jakarta). 
 

(b) development of a breakthrough an emulsion polymer product M610 that was supplied to ICI Paints. The innovative idea came from yours truly. This product used Shell's VEOVA, but the cost of M610 was substantially lower than the original product which was developed in the R&D lab in the US.  Impact on business: at least one tanker load every other day. Previously, before I joined, ICI Paints had severed all ties with Union Polymers.

These are the exact words of Regional Director during our regional meeting: "Before this, Union Polymers did not supply even a single drop of emulsion to ICI, but now, they are delivering tanker loads almost every other day." Credit should also go to my chemist who implemented the idea and tested the product. He was initially very apprehensive with my idea as it was out of the blue.

(c) refining a pressure sensitive adhesive (PSA) developed by Union Carbide Asia Pacific (UCAP) technical laboratory in Singapore. We managed to solve a major problem which made it difficult initially for us to break through the PSA industry. 

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(d) turnaround of Chemical Laboratory (Chemical division)

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Higher Education Industry

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Senior Marketing Manager (Monash), Director of Corporate Communications (SEGi) and Director of Corporate Communications (UCSI).

 

My portfolio includes marketing of higher education, Corporate Social Responsibility, event management and media publicity. 

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Some notetable achievements​​

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Turnaround of Dovechem Industries
Led a successful business turnaround, resulting in recognition by senior leadership, including an invitation to Indonesia and formal acknowledgement by the Chairman’s family.

Development of Breakthrough Emulsion Polymer (M610)
Initiated and developed a cost-effective emulsion polymer (M610) using Shell’s VEOVA technology, significantly reducing production costs compared to the original U.S.-developed formulation.

This innovation re-established Union Polymers as a key supplier to ICI Paints, achieving volumes of approximately one tanker load every other day.
As noted by the Regional Director:

“Previously, Union Polymers did not supply even a single drop to ICI; today, deliveries are made almost every other day.”
(Implementation and testing were carried out in collaboration with the ICI technical team.)

Enhancement of Pressure-Sensitive Adhesive (PSA)
Successfully refined a PSA developed by Union Carbide Asia Pacific (Singapore), resolving critical technical issues and enabling market entry into the PSA segment.

Operational Turnaround – Chemical Laboratory Water Treatment Division
Improved efficiency and performance within the chemical laboratory, strengthening overall operational effectiveness.

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Held senior leadership roles including:

• Senior Marketing Manager, Monash University Malaysia

• Director of Corporate Communications, SEGi University

• Director of Corporate Communications, UCSI University

Core portfolio: Marketing, corporate communications, CSR initiatives, event management, and media relations.

Selected Achievements
Monash University Malaysia

• Played a pivotal role in establishing Monash Malaysia as a recognised and trusted international education brand in its early years (from 1999 onward).

• Secured extensive media coverage across print, television, and radio, significantly enhancing brand visibility.

• Conceptualised and positioned Monash Malaysia as part of the global Monash University network, clearly distinguishing it from twinning programmes.

• Initiated an international media collaboration with Tourism Malaysia, hosting journalists from multiple countries to promote Malaysia as an education destination.

• Delivered the campaign at a fraction of the allocated RM10,000 budget through strategic partnerships and sponsorships.

• Spearheaded numerous high-impact CSR and branding initiatives, including innovative and inclusive community events, contributing to strong public engagement and brand recall

SEGi University​

• Strengthened brand recognition during its transition from “Systematic” to SEGi through targeted media positioning and leadership profiling.

• Elevated the public visibility of the institution and its CEO through consistent media engagement.

• Introduced high-profile elements to institutional events, including royal patronage at graduation ceremonies.
   

UCSI University

• Contributed to early-stage brand building following its transition from Sedaya College to UCSI University College.

• Conceptualised creative outreach initiatives such as the “UCSI Edu-Van” and student ambassadors, enhancing engagement with schools.

• Generated substantial media coverage through CSR-driven campaigns, including notable national-level community initiatives.

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Journalism 
Part time Journalist with Malay Mail, New Straits Times, Star, Bernama (short stint), Green Prospects Asia, Malaysian Business, ASEAN Entrepreneurs, Malaysiakini, Focus Malaysia.

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Book Authorship

Written at least 17 or 18 books now. 

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My Strengths 

• Writing for the press

• Networking (over 10,000 names on my address book)

• Passion in everything that I do

• Innovative Ideas 

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I am available for consultancy or retainer-based engagements. I would welcome the opportunity to discuss your organisation’s needs, including scope, expectations, and budget, to determine how I can contribute effectively.

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